10 Most Visited Countries in the World

In a time where travel bloggers and international travelers flood our social media feeds with incredible tales of their holidays, you can’t help but wonder just what is the most visited country in the world. Which stunning scenery do we need to see? Where do we pin on the world map next? What are the top travel destinations?

Let’s quickly breakdown some travel statistics before delving into the most visited countries in the world, to see what makes them so enticing.

If you’re not interested by statistics and want to jump directly to the ranking, click here.

According to the World Tourism Organization’s yearly highlights report, there was a growth of 7% in international tourist arrivals in the last 10 years. Europe makes up 51% of the 1,326 million figure, followed by Asia and the Pacific at 24%. Economic gain through tourism peaked at US$ 1,340 billion, divided up between Europe, Asia and the Pacific, and Americas.

UNWTO International Tourism Statistics - Most visited countries in the world

While Europe is in the lead in both tourist numbers and subsequent spending, you’ll see on the map that Asia and the Pacific is closing the gap with a significant increase in tourist arrivals.

A revised tweet by the United Nation’s Agency in July 2019 confirms the rankings with France and Spain topping the list.

The World’s Most Visited Countries, UNWTO - Most visited countries in the world

Interestingly, the Middle East has proven to be a strong contender in paid experiences as it shows the largest increase in spending: a whopping 13%. However, recently updated numbers has shown that by the end of last year, China has edged out with explosive growth to lead international tourism spending.

China leads international tourism spending, UNWTO - Most visited countries in the world

Unfortunately, in recent days the World Tourism Organization said that international tourist numbers could fall by up to 80% in 2020 due to the COVID-19 crisis. Countries have closed their borders starting from March which led in a freefall-kind of tourism decrease. In May and June of 2020 some countries started to ease their restrictions so we will hopefully see a tourism reborn and better days for the hospitality industry.

In the meanwhile here is the long-awaited list of the most visited countries!

Top 10 Most Visited Countries in the World

If you’re looking to update your destinations bucket list, look no further than the following countries. Make your next vacation days count by leaping between these lily pads of diverse terrains and rich histories.

I haven’t been everywhere but it’s on my list.

Susan Sontag

One of my favorite travel quotes.

1. France – 89 Million Tourists

France is the most visited country in the world with a record breaking of 89 million visitors in 2019!

Patched up with idyllic villages and romantic cities, France wears its culture in both iconic landmarks and ordinary settings. Few have the audacity to gild everything in gold, but the country’s noble castles, villas and cathedrals pull off ostentatious decor with a nonchalance attributed to its long centuries of royal history.

France is the most visited country in the world

As if to match, the village-square markets, café terraces, and the daily rituals of a coffee and croissant presents a genteel sort of luxury. Don’t overlook its outdoors either; the lyrical forests of Corsica and the warm waters of the French Riviera are well-sought retreats for city-dwellers.

Attractions: Eiffel Tower, Palace of Versailles, French Riviera, Chamonix, Mont St-Michel, Paris Bridges.

2. Spain – 83 Million Tourists

Passion flares in Spain, a country crafted for the good life. Maybe that’s why Spain wins the 2nd place for the most visited countries in the world.

Sevilla, Spain

Embark on an epic road trip looping from Barcelona to Madrid – glimpses of Spain’s enduring landscapes pass by like a photographer’s reel. Gather around the Gothic quarters of Barcelona and browse the experimental works of Gaudi before taking off for the mysterious Alhambra in Granada, or the flamenco halls of Seville.

There is also Bilbao and San Sebastian in the north, ready to satiate your hunger with delicious pinxtos and avant-garde architecture.

For nature that transforms every season, visit the hills of Picos de Europa and snow-capped Sierra Nevada, the sandy reaches of Menorca. From coast to mountains and dry in-land outposts you’ll sense that for all the history lurking in the corners, Spain lives in the moment.

Attractions: La Familia Sagrada, Park Guell, The Alhambra, El Retiro, Guggenheim Museum, Real Alcazar, Mallorca’s beaches.

3. United States – 80 Million Tourists

America has always been a popular travel destination due to its sprawl of metropolis and small town charms; last year, it welcomed a rounded-down number of 82 million visitors. With travel patterns trending towards city hopping and road tripping, America’s endless highways are a siren’s call.

Times Square in New York City, USA

New York City, Los Angeles, Las Vegas, Chicago, and Boston are all cities of transience, ever-evolving urban spaces that broils over with mixed cultures and cuisines.

There is then musical Austin and free-spirited Portland, a San Francisco as dynamic as its coastal waves, and Miami which entertains with beaches and nightlife.

There is also the quiet heat of the Grand Canyon, the miles of lush rainforests and country lanes. And when you tune into the radio, the jazz, country, hip-hop, rock and pop keep you company through this mish-mash of sights.

Attractions: New York City, Yellowstone National Park, Grand Canyon, New Orleans, Miami beaches.

4. China – 63 Million Tourists

It is impossible to capture neither China’s vastness nor the breadth of its existence; it is this indelible quality that lures you in over and again.

A street in Shanghai, China

Enigmatic and transparent at once, the country memorializes some and forgets others – beside fast-developed cities are crumbling villages, the time-worn Great Wall is unpolished against the vibrant hues of Buddhist temples, water towns some lively and some languid, gleaming metropolis a far cry from the desert-brushed fringes of the rural sprawl.

When you’ve had your fill of modern malls and artifact-filled museums, spare time for China’s magnificent landscapes. Choose between Yangshuo’s winding rivers, Hong Kong’s concrete jungle-scape, haunting Mongolia deserts, and the floral crown of Qinghai Lake.

Or maybe you’re better off picking at the historical intrigues within Beijing’s Forbidden City, perhaps seeking out the hidden speakeasies of Shanghai. Regardless, if you come for the scenery you stay for the food; for China’s culinary variations mean anything can be eaten and eaten with relish.

Attractions: Forbidden City, Great Wall, Shanghai’s French Concession, Xi’an’s Terracotta Warriors, Li River, Le Shan’s Grand Buddha.

5. Italy – 62 Million Tourists

The arts come to mind when we think of Italy, the 5th most visited country in this world; of the Byzantine architectures, Padua’s frescoes, Michelangelo’s David and the greatest of Da Vinci’s works.

People riding a boat in Venezia, Italy

Heritage sites are the norm and not minority, remnants of ancient Rome and subsequent empires left in form of ruins, archeological sites, churches and manors. Attention to aesthetics translates in to the everyday details too – Italy is home to some of the biggest fashion minds.

On the more natural spectrum is extraordinary geological diversity. From the turquoise coral-reefs to icy Alps, Italy flourishes in blues and greens. Where nature is abundant, culinary delights follow. Indulge in the powdery dough of pizzas and pastry, filling the stomach with oysters and ricotta and topping it off with heady wines.

Attractions: Roman Forum, Tuscany’s Vineyards, Ruins of Pompeii, Amalfi Coast, St. Peter’s Basilica, Duomo.

6. Turkey – 46 Million Tourists

Sultry Turkey smolders with desert heat and sun-beaten ruins, backed by the enticing thrum of bustling cities. Having been conquered by the Romans, Byzantines, and Ottomans, Turkey treks its story from fervent Istanbul to the romantic Mediterranean coast.

Sultanahmet in Istanbul, Turkey

On the way are magical landscapes that range from jutting rock formations to glittering lakes and olive groves, Kacker Mountains, Patara Beach, and Lake Egirdir only few of its lyrical ruralscapes. Explore these settings via canyoning, kayaking, paragliding, hiking and more adventurous means; they’re lessons in the physical and cultural, and make Turkey one of the most visited places in the world.

As if Turkey wasn’t alluring enough, its culinary specialties draw from both inland and coastal sources. Spiced kebabs, oil-cooked vegetables and sweet baklava barely skim the trove of local eats.

Eat hearty and smile plenty.

Attractions: Topkapi Palace, Suleymaniya Mosque, Aya Sofya, Bergama Acropolis, Caves of Heaven and Hell, Nemrut Dagi National Park.

7. Mexico – 41 Million Tourists

Vivid and steamy Mexico can barely contain the life of its people.

Fiesta loving in crowds and philosophical in the quiet, the local community is empathetic hosts with fierce pride in their country. It is this pride and expressive nature that allowed for architectural triumphs (in both Teotihuacan pyramids, Maya temples and colonial towns) as well as masterful art, home to the likes of Frida Kahlo and Diego Rivera.

San Miguel de Allende, Mexico

Underground artistic movements have also brought dance and street art to the fore.

Beyond the city’s endless cultural riches are also eye-catching jungles, volcanoes, deserts and coast. Mexico’s boundless nature offers adventures for both hikers and divers. Scale Oaxaca’s mountainous ridges or dive deep into the Caribbean to embrace all it has on platter.

Attractions: Tulum, Cabo Pulmo, Palenque Ruins, Teotihuacan, Palacio de Bellas Artes, Edzna, Oaxaca City.

8. Germany – 39 Million Tourists

Germany may be remembered as the set of horrific tragedy, but it is also the birthplace of great thinkers, inventors and creatives who ushered in the modern era. From the contemporary architectures by Frank Gehry and Daniel Libeskind to lofty museums and automobile factories, you can track the country’s cultural footprints.

A village’s street, Germany

Cast your eyes beyond the Romanesque and Baroque build of Berlin, Munich, and Hamburg to see the swaying path into rural Germany. The valleys unfold into imposing forests and vast vineyards, reaching towards northern dunes and chilly Alps. Stretch your senses – eyes and tongue – to taste Germany’s regional diversity.

Attractions: Pergamon Museum, Schloss Neuschwanstein, Zwinger, Kolner Dom.

9. Thailand – 38 Million Tourists

The spiritual and celestial guide many of Thailand’s cultural practices, prophesying the intertwining of sacred spaces and nature.

Boat by Stone Island, Thailand

As you trail the splendid estates of gleaming temples and intricate shrines, you’ll stumble over the roots of ancient banyan trees, past green-framed Buddhas, and other floral offerings. Nature is never far. Thailand’s rural heartland comprises of deep caves, majestic waterfalls, beautiful rice terraces, and oscillating hills.

Chaotic city-life and serene farmland aside, visitors come for Thailand’s dynamic coast. Over a thousand islands dot its shores, gentle waters giving life to corals and whale sharks. Sea cliffs and sand strips invite outdoorsy travelers to stay and play, whereas the holiday towns of Ko Tao, Ko Samui and Ko Phi-Phi hard-sell with relaxing massages and tropical cuisine.

Attractions: Wat Pho, Grand Palace, Chiang Mai, Erawan National Park, Phuket region.

10. United Kingdom – 36 Million Tourists

Afternoon tea, posh accents and of course, the Queen, have built Britain into an image of refined elegance, and made it in this Top 10 of the most visited countries in the world. There is also the moody Scotland and Wales, and down-to-earth Northern Ireland. Combining the historical sites of local flavor under the “United Kingdom” banner, we have ourselves a myriad of landing points.

A street in London, United Kingdom

Travel out of center London and other major cities to engage with ancient soil.

Great Britain’s outskirts bellow with history, trajectory pieces together by Neolithic stone circles, crumbling castles and forts, Roman baths and new-age museums.

Scotland is the wildlands, bridging the lofty lochs and tumbling isles with chains of plain but imposing fortresses and what were once battlegrounds.

Northern Ireland in contrast is clinking pints and hip cities, drawing from both modern Britain and Scottish highlands.

Attractions: Buckingham Palace, Westminster Abbey, Stonehenge, Edinburgh Castle, Roman Baths.

Wrapping Up

So there you have it, a comprehensive list of the most visited countries in the world. The top 10 countries to visit and to explore after the COVID-19 lockdown episode.

It comes as no surprise that travelers are drawn in by a combination of factors: stunning landscapes, year-round attractions, historical riches, and distinct cuisine.

In an era where unique experiences are sought out, it stands that travelers are compelled to visit countries with intense cultural highlights. If you yearn for adventure and boundary-breaking cultural immersion, start booking your flights now!

Let us know in the comments below which countries are at the top of your list!

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  1. Interesting! I would have expected there to be more countries in Asia (as so many Chinese tourists visit places like Japan and Korea.) It’s pretty mad that Europe is still so high up on the list!

    Although in some ways it may be less of a blessing and more of a curse to be high on the list, as so many of these spots are suffering from over tourism.

    1. Indeed, places such as les Champs Elysées or Trafalgar Square have changed so much due to over-tourism. They don’t feel as “authentic” as they were before.

  2. This is fascinating! I’m surprised that the U.K. was down at #10 and that France was #1. I’m also surprised by how few of these I’ve been to!

  3. We’re surprised to see that France is the world’s most visited country! We lived in France for 10 years, and used to go jogging in the Champ de Mars and along the Seine in Paris in the morning… it never occurred to us that it was that crowded except for summertime. Perhaps it wasn’t as touristy back then.

    1. I guess during winter tourists prefer staying indoor (museums, cafes, chateaux, etc..), but yes in summer Paris is overcrowded …

  4. I love finding out about these stats. I find it fascinating, and it would be interesting to follow over time to see how these destinations may change.

  5. China has slowly become more mainstream destination in the last few years. I hope this issue of Coronavirus goes away so that more people are able to plan their trips.

  6. After reading this I feel like such a mainstream traveler. I’ve been to 9 of these and in most cases more than once.

    The statistics geek in me really wants to know how they evaluated the data. Is it based on visas or people entering the country? Some of the top 10 are big international layover destinations so how is this reflected?
    Sorry for the detour, but I love my travel statistics. haha

    I wonder how the current situation will impact the tourism industry

  7. It is interesting to me that the top destinations are in Europe. I supposed with the Schengen Area and the relatively high number of vacation days most Europeans get, it makes sense. Europe is also fairly ‘centrally located.’ I’m currently based in South America and while it definitely doesn’t feel as touristy as Europe or Asia, I’m still surprised to see that no country down here made the top 10. I guess Latin America is more unique of a destination than I thought!

  8. I noticed that Turkey is ranked #6 in arrivals globally but is not in the top 10 in revenues. Interesting! Must be really budget friendly.

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